Gov. Dannel P. Malloy today announced via a press release that the state Department of Economic and Community Development (DECD) and its Office of Tourism released new tracking results that demonstrate the $22 million Statewide Tourism Marketing Fund investment over the course of 18 months has generated measurable gains in overall tourism spending to the state and has helped increase positive awareness of Connecticut as a place to visit. Since its inception, “Still Revolutionary”, the state’s award-winning marketing campaign, has reached target consumers in key markets with its message nearly 646 million timesm, reported the release from the governor’s office. “Tourism has always been a good investment for the state — it is a sector that generates billions in spending and represents more than 100,000 jobs for residents,” said Malloy in the release. “The positive numbers we have seen since the launch of ‘Still Revolutionary’ demonstrate the effectiveness of this campaign. We will continue making strategic investments, with a focus on the long-term, to promote all that Connecticut has to offer and let employers and tourists alike know our state is a great place to live, work and visit.” According to a study conducted by strategic research firm Harrison Group, [...]
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