NEW BRITAIN—From the football field to the stands, Southington football players and family members teamed up with The Hospital of Central Connecticut for a commercial showcasing its Emergency Department services—including treatment for sports-related injuries—at its Bradley Memorial campus. Both Southington Valley Midget Football and Southington High School Blue Knights football players are featured in HOCC’s newest TV commercial filmed late November at the town’s Recreation Park. It’s now being shown on cable stations targeting Southington and surrounding communities. The commercial’s storyline focuses on a young football player—9-year-old Kamron Beaudoin—who was injured during a game and brought to the Bradley Memorial campus emergency department (ED) by his parents, Kimberly and Gerry Beaudoin of Southington. Helayne Lightstone, director of Creative Services for Hartford HealthCare, says the 30-second piece showcases the ED’s excellent services, exceptional staff, high patient satisfaction, and an ongoing commitment to the community. “It’s wonderful to be able to execute these high-level productions internally, using the talents of our own staff, because it’s cost-effective and also ensures that our messaging is precisely on target,” said Lightstone in a HOCC press release. The Southington-based ED is staffed by a board-certified physician 24/7 and is capable of evaluating and managing any emergency […]
NEW BRITAIN—From the football field to the stands, Southington football players and family members teamed up with The Hospital of Central Connecticut for a commercial showcasing its Emergency Department services—including treatment for sports-related injuries—at its Bradley Memorial campus. Both Southington Valley Midget Football and Southington High School Blue Knights football players are featured in HOCC’s newest TV commercial filmed late November at the town’s Recreation Park. It’s now being shown on cable stations targeting Southington and surrounding communities. The commercial’s storyline focuses on a young football player—9-year-old Kamron Beaudoin—who was injured during a game and brought to the Bradley Memorial campus emergency department (ED) by his parents, Kimberly and Gerry Beaudoin of Southington. Helayne Lightstone, director of Creative Services for Hartford HealthCare, says the 30-second piece showcases the ED’s excellent services, exceptional staff, high patient satisfaction, and an ongoing commitment to the community. “It’s wonderful to be able to execute these high-level productions internally, using the talents of our own staff, because it’s cost-effective and also ensures that our messaging is precisely on target,” said Lightstone in a HOCC press release. The Southington-based ED is staffed by a board-certified physician 24/7 and is capable of evaluating and managing any emergency […]