by MIKE CHAIKEN Editions Editor Ready to “Declare Your Style?” Through this Wednesday, Aug. 21, Forever 21 has been offering, “Threebies: 3 Weeks, 3 Deals, 3 Outfits.” The retailer has been stoking your Back to School fashion sense with the help of six “Global Influencers.” As the Influencers post their stylized looks on their own personal web channels, their readers and followers have been directed to vote for their favorite looks per week on Forever 21′s Facebook page, http://apps.facebook.com/wf-polls/pages/2aa35a36bbaf57eb Press materials explain the campaign is “a nod to the aloof confidence of youth subculture, while staying on the pulse of what’s new and now in fashion’s latest trends. From pinched-up printed leggings, button-up plaids and military-inspired decals to athletic tops, oversized woven tops and varsity jackets, the new collection is packed with updated silhouettes and statement pieces to kick off the season.” Forever 21 will offer one outfit from the Global Influencers comprised of select items to customers at a discounted price. The influencers come from United States, Canada, France, Japan, U.K., and Mexico. Each of those influencers also aligned to charities in their market. Once the Global Influencer contest has concluded on Wednesday, the winning influencer will present their [...]
by MIKE CHAIKEN Editions Editor Ready to “Declare Your Style?” Through this Wednesday, Aug. 21, Forever 21 has been offering, “Threebies: 3 Weeks, 3 Deals, 3 Outfits.” The retailer has been stoking your Back to School fashion sense with the help of six “Global Influencers.” As the Influencers post their stylized looks on their own personal web channels, their readers and followers have been directed to vote for their favorite looks per week on Forever 21′s Facebook page, http://apps.facebook.com/wf-polls/pages/2aa35a36bbaf57eb Press materials explain the campaign is “a nod to the aloof confidence of youth subculture, while staying on the pulse of what’s new and now in fashion’s latest trends. From pinched-up printed leggings, button-up plaids and military-inspired decals to athletic tops, oversized woven tops and varsity jackets, the new collection is packed with updated silhouettes and statement pieces to kick off the season.” Forever 21 will offer one outfit from the Global Influencers comprised of select items to customers at a discounted price. The influencers come from United States, Canada, France, Japan, U.K., and Mexico. Each of those influencers also aligned to charities in their market. Once the Global Influencer contest has concluded on Wednesday, the winning influencer will present their [...]