With the official summer season kicking off, the Connecticut Department of Transportation Office of Highway Safety, along with the Connecticut Department of Motor Vehicles and other community advocates, is reminding residents about the dangers and penalties for underage drinking with its “Not My Kid” campaign. The campaign, which includes a series of television and radio commercials, billboard ads, and social media messages – raises awareness with parents about the dangers of underage drinking and impaired driving, which see increased frequency during the summer months. “Due to teens’ underdeveloped brain functions and inexperience behind the wheel, underage drinking is especially dangerous,” said DOT Commissioner Joseph Giulietti in a press release. “Teens tend to engage in risky behaviors. It is important for parents to talk to their teens about underage drinking before it destroys their innocence, hope and dreams.” The campaign emphasizes the message that “underage drinking destroys” as an effort to reflect the consequences of the tragedies that can follow episodes of drinking as well as drinking and driving. It also invites viewers and listeners to consider the number of harmful effects on the teens as well as families and communities. Between 2014 and 2018, state crash statistics show that 1,134 […]
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